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November 21-30 – Sign-ups/changes open. After December 1, schedules will be frozen.
Friday January 10, 2025 8:55am - 10:10am PST
Shein seemingly came out of nowhere during COVID, becoming the #1 most downloaded shopping app in 61 countries (including the U.S.) and growing from less than $1B to over $20B in sales in the U.S. in only a few years.   

- How did Shein achieve such a meteoric rise? 
- How can Shein get you such fashionable looks for so cheap? How do they make money?
- Can they sustain this success even with regulatory and ethical pressure?

Through the lens of Shein, learn about how different types of fashion retailers design and source products and get them from overseas to your closet - and how they make money! We will also discuss regulatory and ethical issues in fashion, including labor and environmental practices. 

If you own anything from Shein bring it to class so we can use some real-life examples!
Facilitators
DS

Delaney Steele

Delaney Steele is an Executive Vice President at Ross Stores, which sells apparel, footwear and homegoods in about 2,000 stores. Delaney oversees various functions at Ross including Product Development and Sourcing, with sourcing offices in India and China.  She is also an adjust... Read More →
Friday January 10, 2025 8:55am - 10:10am PST
316-317
  1 Block
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